Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Fiat demonstrates (for us prudes) how to sell cars, the Italian way

Italians are nothing if not imbued with salaciousness. At the Los Angeles Auto Show last week, Fiat leapt upon this fact with a seemingly undiscovered gusto, like a high-school kid who just had his first beer and is—as we speak—rushing to his friends to tell them all about it. You can watch the thing here in its entirety.

Peugeot RCZ View Top: It’s an RCZ with a Venetian blind for a roof

Magna Steyr is showcasing its technology with the Peugeot RCZ View Top Concept featuring a roof made of folding glass panels. The USP of the RCZ is its Zagato-esque double-bubble glass roof, a daring (and expensive)  design feature for a modestly priced production car. But what the double-bubble roof does is give a little bit of extra headroom in the back of the RCZ which makes it just about useable for vertically challenged passengers.